Company

COMPANY

We are a cleantech company with our roots in circular economy.

We believe in sustainability. From Finland.

With our technology over 90 % of the trace elements in alkaline batteries can be reused. That means more productive farmland which means an increase in global food production. And funnily enough, our groundbreaking innovation actually eliminates the need for any ground breaking since the trace elements once mined for other purposes can be used again. Winning.

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Our promise

Mission

We are on a mission for a cleaner environment and we do it by producing sustainable and effective fertilizers out of recycled minerals. 

Vision

A cleaner world for our future generations where the world's natural resources are used wisely and sustainably.

For farmers

We promise you better growth – proven, clean and effective. Our innovation provides healthier plants with better nutritional value and higher yields that increase your profit.

For retailers and distributors

We promise our product offers you the possibility to differentiate from all the others in the industry. Pretty tempting and 100 % the truth.

For manufacturers

We offer you nothing less than a once in a lifetime opportunity to invest in our tech. We deliver turnkey production plants based on our technology that enable you to launch your own production of the world’s most ecological micronutrient products.

For innovation

We are driven to find and develop new and innovative technologies that can help us to produce better and more sustainable fertilizers.

For sustainability

We promise to reduce the strain on the world's natural resources by producing all of our fertilizers products out of recycled or reclaimed materials.

For investors

We offer you a chance to join us on our mission to make the world into a cleaner place and to help feed the world's increasing population.

Tracegrow´s ZM-Grow on the news on MTV3

Management

Mikko Joensuu - Tracegrow
CEO

Mikko Joensuu

M.Sc. (Process engineering, University of Oulu)
Experience in related operations in well-known companies in Finland, such as Boliden and Nordic Mines. Experience in operational issues including plant and project management, achieved success in process development management demonstrating ability to identify critical issues, troubleshooting and finding new solutions when needed. Has been working for Tracegrow since 2015.
Joni Rahunen - Tracegrow
Plant Manager

Joni Rahunen

B.Sc. (Process and chemistry, Centria University of Applied Sciences)
Proficient process engineer with strong management and team leader skills. Experience in mining and process industries from companies such as Nordic Mines Oy, CABB Oy, Walki Oy and Rani Plast Oy. The core experience includes design and development of the effective solutions for the industrial processes.
Mikko Joensuu - Tracegrow
Chief commercial officer

Timo Jauhiainen

eMBA (Helsinki School of Economics)

Has made a long career successfully managing international business and expansion in several Finnish technology companies. A good example is JOT Automation Oyj,  in which he was leading a Strategic Global Business Unit, and had assignments to lead the growth of foreign subsidiaries as CEO.
Joni Rahunen - Tracegrow
Product manager

Lasse Rautio

M.Sc. (Applied chemistry, University of Oulu)
Doctoral student (University of Oulu)
Deeply interested in battery recycling and cleantech themes. Made battery recycling consulting services after his studies before joining Tracegrow. His main tasks in Tracegrow are mastering both chemistry and agronomy topics, and communicating both of them in laymans’s terms in several different languages. Is in charge of the company R & D, and constructs also his doctoral thesis about the company’s research results.

Board

Mikko Joensuu - Tracegrow
Chairman of the board

Kaisa Hietala

MSc, MPhil
Experienced business & sustainability executive who helps companies to transform the challenges of environmental megatrends into business opportunities and growth.
Petri Huhtala - Tracegrow
Member of the board
(Marketing, Risk Management)

Petri Huhtala

Serial entrepreneur and experienced business professional involved in multiple companies. Extensive knowledge both in operational and board-level functions.
Kimmo Hyvärinen - Tracegrow
Member of the board
(Internationalization)

Robin Lindahl

Robin has thirty years of multi-national experience in executive roles in multiple industries from Private Equity, Renewable Energy, Bioindustry, Mining&Metals and Telecommunications. He has also been an investor, board member and advisor for start-up and growth companies.
Kimmo Hyvärinen - Tracegrow
Member of the board
(Marketing, Risk Management)

Kimmo Hyvärinen

EMBA, HHJ
Highly experienced executive with more than 20 years of experience in the financial business inc. sales, marketing and coaching.
Christoffer Wiklund - Tracegrow
Member of the board (Economy)

Christoffer Wiklund

Finance professional with capability to combine business, legal and accounting perspectives of business transactions. Ability to turn complex business arrangements into understandable and meaningful numbers for financial reporting and decision-making. 

To become a distributor, get in touch with us by contacting our sales directly or through the contact form below.

Growth and innovation partners

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